Travel Info Platform

Industry
Travel
Platform
Website
Our Role
UI/UX Design

Project Overview

We designed a website dedicated to helping users in discovering their perfect travel destinations. Visitors can answer a series of questions about their travel preferences, ranging from adventure to climate. Leveraging algorithms, the platform matches users with their ideal travel spots.

Challenges

Our challenge revolved around creating an engaging user experience that guides visitors through the destination discovery process. Additionally, we needed to provide users with the means to find deals to visit these places or explore activities there. The product is currently in the planning stage.

Design Goal

Solutions

To meet these challenges, we designed a website featuring a user-centric questionnaire and profile system that assists visitors in various categories to match with their ideal locations. This questionnaire captures user preferences and feeds them into a matching algorithm, pairing them with destinations of similar scores. Location profiles and search options were provided to help users explore more thoroughly.

Process

  1. We conducted user interviews to gather insights into travelers' decision-making processes and their preferences for various travel aspects.
  2. We mapped out an ideal user flow for travelers seeking to better understand their own travel values and its impact on matching them to location profiles.
  3. Through iterative mockup testing with the product owners, we refined the user experience to align with their vision.
  4. High-fidelity mockups were created to support the product owners in bringing the platform to life.

The Design

Central to this website is the user journey and a personalized profile system. Visitors are led through a series of questions that shape their travel preferences. These answers generate a unique profile, which is then matched with suitable travel destinations using a behind-the-scenes algorithm. The website aims to inspire travelers, encouraging them to explore their dream destinations and turn their travel dreams into reality.

Process

Information architecture

The Design

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Solutions

To meet these challenges, we designed a website featuring a user-centric questionnaire and profile system that assists visitors in various categories to match with their ideal locations. This questionnaire captures user preferences and feeds them into a matching algorithm, pairing them with destinations of similar scores. Location profiles and search options were provided to help users explore more thoroughly.

Process

  1. We conducted user interviews to gather insights into travelers' decision-making processes and their preferences for various travel aspects.
  2. We mapped out an ideal user flow for travelers seeking to better understand their own travel values and its impact on matching them to location profiles.
  3. Through iterative mockup testing with the product owners, we refined the user experience to align with their vision.
  4. High-fidelity mockups were created to support the product owners in bringing the platform to life.

The Design

Central to this website is the user journey and a personalized profile system. Visitors are led through a series of questions that shape their travel preferences. These answers generate a unique profile, which is then matched with suitable travel destinations using a behind-the-scenes algorithm. The website aims to inspire travelers, encouraging them to explore their dream destinations and turn their travel dreams into reality.

Process

Information architecture

User Flows

The Design

Ready to Slay Giants?
Start Your Sprint Today!